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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, SC   Rank: 84
12+ Population: 605,300
Ethnic Composition:  Black - 33.6%   Hispanic - 5%
Market Swept: 4x/year
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StationFormatOwner/LMAFA17WI18SP18SU18FA18
WWDM-FMUrban ACAlpha Media11.511.110.48.612.4
WCOS-FMCountryiHeartMedia, Inc.6.27.85.15.87.4
WNOK-FMCHRiHeartMedia, Inc.5.55.85.15.66.4
WHXT-FM / WSCZ-FMUrban ContemporaryAlpha Media5.55.84.55.95.9
WXBT-FMUrban ContemporaryiHeartMedia, Inc.1.93.15.34.44.7
WTCB-FMHot ACCumulus Media, Inc.4.44.63.14.63.7
WLXC-FMUrban ACCumulus Media, Inc.4.23.24.53.63.5
WMFX-FMRockAlpha Media3.04.04.22.53.4
WOMG-FMClassic HitsCumulus Media, Inc.4.72.63.33.93.2
WLTY-FMAdult HitsiHeartMedia, Inc.3.02.54.03.03.2
WXBT-HD2Urban ContemporaryiHeartMedia, Inc.1.92.52.63.12.7
WVOC-AMNews/TalkiHeartMedia, Inc.3.02.92.63.62.6
WNKT-FMSportsCumulus Media, Inc.4.42.92.03.32.6
WLTR-FMClassicalSouth Carolina ETV Radio0.00.00.00.02.4
WRJA-FMNews/TalkSouth Carolina ETV Radio0.00.00.00.02.3
WARQ-FMHot ACAlpha Media1.22.91.94.12.1
WARQ-HD2RockAlpha Media1.21.11.10.91.0
WCFJ-FMContemporary ChristianRadio Training Network, Inc.0.00.00.00.01.0
WPCO-AMAdult AlternativeAlpha Media0.00.00.60.30.5
WISW-AMSportsCumulus Media, Inc.0.00.00.20.00.3
WCOS-AMSportsiHeartMedia, Inc.0.00.00.30.40.2
WLTY-HD3Contemporary ChristianiHeartMedia, Inc.3.00.00.00.00.2

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBAJ-AMReligious TeachingMary V. Harris FoundationBLYTHEWOODSC
WBBQ-FMAdult ContemporaryiHeartMedia, Inc.AUGUSTAGA
WDEK-AMOldiesBroomfield Broadcasting, LLCLEXINGTONSC
WFMV-FMUrban GospelGlory Communications, Inc.SOUTH CONGAREESC
WGCV-AMUrban GospelGlory Communications, Inc.CAYCESC
WLUB-FMCountryiHeartMedia, Inc.AUGUSTAGA
WQXL-AMTalkGlory Communications, Inc.COLUMBIASC
WWNQ-FMCountryMIDLANDS MEDIA GROUP LLCFOREST ACRESSC
WZMJ-FMAdult HitsMIDLANDS MEDIA GROUP LLCBATESBURGSC