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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, SC   Rank: 84
12+ Population: 605,300
Ethnic Composition:  Black - 33.6%   Hispanic - 5%
Market Swept: 4x/year
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StationFormatOwner/LMASU17FA17WI18SP18SU18
WWDM-FMUrban ACAlpha Media10.711.511.110.48.6
WHXT-FM / WSCZ-FMUrban ContemporaryAlpha Media5.25.55.84.55.9
WCOS-FMCountryiHeartMedia, Inc.5.26.27.85.15.8
WNOK-FMCHRiHeartMedia, Inc.6.75.55.85.15.6
WTCB-FMHot ACCumulus Media, Inc.3.94.44.63.14.6
WXBT-FMUrban ContemporaryiHeartMedia, Inc.3.53.33.15.34.4
WARQ-FMHot ACAlpha Media2.22.52.91.94.1
WOMG-FMClassic HitsCumulus Media, Inc.2.94.72.63.33.9
WLXC-FMUrban ACCumulus Media, Inc.4.24.23.24.53.6
WVOC-AMNews/TalkiHeartMedia, Inc.2.53.02.92.63.6
WNKT-FMSportsCumulus Media, Inc.1.94.42.92.03.3
WXBT-HD2Urban ContemporaryiHeartMedia, Inc.3.51.92.52.63.1
WLTY-FMAdult HitsiHeartMedia, Inc.3.63.02.54.03.0
WMFX-FMRockAlpha Media4.13.04.04.22.5
WARQ-HD2RockAlpha Media2.21.21.11.10.9
WCOS-AMSportsiHeartMedia, Inc.0.00.00.00.30.4
WOIC-AMSportsAlpha Media0.00.00.00.60.3
WISW-AMSportsCumulus Media, Inc.0.00.00.00.20.0

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2018 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
  • WOIC-AM flips to Adult Altern. in October
  • WOICAM will change to WPCOAM in October

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBAJ-AMReligious TeachingMary V. Harris FoundationBLYTHEWOODSC
WBBQ-FMAdult ContemporaryiHeartMedia, Inc.AUGUSTAGA
WCEO-AMRegional MexicanNorsan GroupCOLUMBIASC
WCFJ-FMContemporary ChristianRadio Training Network, Inc.IRMOSC
WDEK-AMOldiesBroomfield Broadcasting, LLCLEXINGTONSC
WFMV-FMUrban GospelGlory Communications, Inc.SOUTH CONGAREESC
WGCV-AMUrban GospelGlory Communications, Inc.CAYCESC
WLUB-FMCountryiHeartMedia, Inc.AUGUSTAGA
WQXL-AMTalkGlory Communications, Inc.COLUMBIASC
WWNQ-FMCountryMIDLANDS MEDIA GROUP LLCFOREST ACRESSC
WZMJ-FMAdult HitsMIDLANDS MEDIA GROUP LLCBATESBURGSC