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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, SC   Rank: 84
12+ Population: 617,400
Ethnic Composition:  Black - 34.16%   Hispanic - 5%
Market Swept: 13x/year
StationFormatOwner/LMAHol19Jan20Feb20Cume
WWDM-FMUrban ACAlpha Media7.58.89.1 
WCOS-FMCountryiHeartMedia, Inc.5.47.06.6 
WHXT-FM / WSCZ-FMUrban ContemporaryAlpha Media5.96.35.9 
WXBT-FMUrban ContemporaryiHeartMedia, Inc.3.03.64.9 
WNOK-FMCHRiHeartMedia, Inc.5.75.64.7 
WVOC-AMNews/TalkiHeartMedia, Inc.3.24.54.5 
WLXC-FMUrban ACCumulus Media, Inc.4.33.63.7 
WLTY-FMAdult HitsiHeartMedia, Inc.3.52.83.5 
WNKT-FMSportsCumulus Media, Inc.3.73.23.4 
WMFX-FMRockAlpha Media3.32.83.4 
WTCB-FMHot ACCumulus Media, Inc.3.73.23.2 
WARQ-FMHot ACAlpha Media3.23.53.0 
WOMG-FMClassic HitsCumulus Media, Inc.2.93.03.0 
WXBT-HD2Classic Hip HopiHeartMedia, Inc.2.52.82.5 
WLTR-FMNews/TalkSouth Carolina ETV Radio2.11.72.0 
WRJA-FMNews/TalkSouth Carolina ETV Radio1.61.51.2 
WARQ-HD2RockAlpha Media0.60.50.5 
WPCO-AMAdult AlternativeAlpha Media0.30.30.3 
WLTY-HD3Contemporary ChristianiHeartMedia, Inc.0.50.20.3 
WISW-AMSportsCumulus Media, Inc.0.50.30.2 
WCOS-AMSportsiHeartMedia, Inc.0.20.20.2 
WCFJ-FMContemporary ChristianRadio Training Network, Inc.1.81.70.0 
WJWJ-FMNews/TalkSouth Carolina ETV Radio0.20.00.0 

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBAJ-AMReligious TeachingMary V. Harris FoundationBLYTHEWOODSC
WBBQ-FMAdult ContemporaryiHeartMedia, Inc.AUGUSTAGA
WCEO-AMSpanishNorsan GroupCOLUMBIASC
WDEK-AMR&B OldiesBroomfield Broadcasting, LLCLEXINGTONSC
WFMV-AMUrban GospelGlory Communications, Inc.CAYCESC
WJTB-FMReligious TeachingGood News NetworkSOUTH CONGAREESC
WLUB-FMCountryiHeartMedia, Inc.AUGUSTAGA
WQXL-AMTalkGlory Communications, Inc.COLUMBIASC
WWNQ-FMCountryMIDLANDS MEDIA GROUP LLCFOREST ACRESSC
WZMJ-FMAdult HitsMIDLANDS MEDIA GROUP LLCBATESBURGSC