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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, SC   Rank: 84
12+ Population: 617,400
Ethnic Composition:  Black - 34.16%   Hispanic - 5%
Market Swept: 13x/year
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StationFormatOwner/LMAMar20Apr20May20Cume
WWDM-FMUrban ACAlpha Media9.79.29.7 
WHXT-FM / WSCZ-FMUrban ContemporaryAlpha Media7.77.87.9 
WCOS-FMCountryiHeartMedia, Inc.6.66.35.9 
WVOC-AMNews/TalkiHeartMedia, Inc.5.25.55.4 
WNOK-FMCHRiHeartMedia, Inc.4.13.94.0 
WLXC-FMUrban ACCumulus Media, Inc.3.63.24.0 
WXBT-FMUrban ContemporaryiHeartMedia, Inc.4.94.13.9 
WMFX-FMRockAlpha Media2.83.63.2 
WLTY-FMAdult HitsiHeartMedia, Inc.3.33.42.9 
WTCB-FMHot ACCumulus Media, Inc.2.52.92.9 
WNKT-FMSportsCumulus Media, Inc.3.63.42.7 
WXBT-HD2Classic Hip HopiHeartMedia, Inc.1.92.32.7 
WOMG-FMClassic HitsCumulus Media, Inc.2.52.32.4 
WARQ-FMHot ACAlpha Media2.72.42.2 
WARQ-HD2RockAlpha Media0.30.60.5 
WLTY-HD3Contemporary ChristianiHeartMedia, Inc.0.20.30.2 
WCOS-AMSportsiHeartMedia, Inc.0.20.20.2 
WISW-AMSportsCumulus Media, Inc.0.00.00.2 
WPCO-AMAdult AlternativeAlpha Media0.00.00.2 

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBAJ-AMReligious TeachingMary V. Harris FoundationBLYTHEWOODSC
WBBQ-FMAdult ContemporaryiHeartMedia, Inc.AUGUSTAGA
WCEO-AMRegional MexicanNorsan GroupCOLUMBIASC
WCFJ-FMContemporary ChristianRadio Training Network, Inc.IRMOSC
WDEK-AMR&B OldiesBroomfield Broadcasting, LLCLEXINGTONSC
WFMV-AMUrban GospelGlory Communications, Inc.CAYCESC
WJTB-FMReligious TeachingGood News NetworkSOUTH CONGAREESC
WLUB-FMCountryiHeartMedia, Inc.AUGUSTAGA
WQXL-AMTalkGlory Communications, Inc.COLUMBIASC
WWNQ-FMCountryMIDLANDS MEDIA GROUP LLCFOREST ACRESSC
WZMJ-FMAdult HitsMIDLANDS MEDIA GROUP LLCBATESBURGSC