PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, SC   Rank: 85
12+ Population: 617,400
Ethnic Composition:  Black - 34.16%   Hispanic - 5%
Market Swept: 13x/year
WWDM-FMUrban Adult ContemporaryAlpha Media10.610.29.4 
WHXT-FM / WSCZ-FMUrban ContemporaryAlpha Media6.56.97.0 
WXBT-FMUrban ContemporaryiHeartMedia, Inc. 
WLXC-FMUrban Adult ContemporaryCumulus Media, Inc. 
WCOS-FMCountryiHeartMedia, Inc. 
WNOK-FMCHRiHeartMedia, Inc. 
WVOC-AMNews/TalkiHeartMedia, Inc. 
WTCB-FMHot ACCumulus Media, Inc. 
WMFX-FMRockAlpha Media2.42.33.3 
WNKT-FMSportsCumulus Media, Inc. 
WOMG-FMClassic HitsCumulus Media, Inc. 
WLTY-FMAdult HitsiHeartMedia, Inc. 
WLTR-FMNews/TalkSouth Carolina ETV Radio1.91.82.3 
WARQ-FMHot ACAlpha Media1.92.02.1 
WXBT-HD2TalkiHeartMedia, Inc. 
WRJA-FMNews/TalkSouth Carolina ETV Radio1.92.21.6 
WARQ-HD4Adult AlternativeAlpha Media0.30.50.7 
WARQ-HD2RockAlpha Media0.50.30.3 
WISW-AMSportsCumulus Media, Inc. 
WCOS-AMSportsiHeartMedia, Inc. 
WLTY-HD3Adult HitsiHeartMedia, Inc. 
WCFJ-FMContemporary ChristianRadio Training Network, Inc. 

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2021 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.

Recent Changes
No Format Changes. No Call Changes.


Other Stations Located in Market*
*This list only includes commercial stations.
WBAJ-AMReligious TeachingMary V. Harris FoundationBLYTHEWOODSC
WBBQ-FMAdult ContemporaryiHeartMedia, Inc.AUGUSTAGA
WCEO-AMRegional MexicanNorsan GroupCOLUMBIASC
WDEK-AMR&B OldiesBroomfield Broadcasting, LLCLEXINGTONSC
WFMV-AMInspirational GospelGlory Communications, Inc.CAYCESC
WJTB-FMReligious TeachingGood News NetworkSOUTH CONGAREESC
WLUB-FMCountryiHeartMedia, Inc.AUGUSTAGA
WQXL-AMTalkGlory Communications, Inc.COLUMBIASC