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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Baton Rouge   Rank: 77
12+ Population: 695,200
Ethnic Composition:  Black - 34.77%   Hispanic - 4%
Market Swept: 13x/year
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* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
  • WXOK-AM flipped from Silent in November
No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
KDDK-FMSpanish CHRRadio & Investments, Inc.ADDISLA
KNXX-FMSportsGuaranty Broadcasting, Inc.DONALDSONVILLELA
WBRP-FMTalkGuaranty Broadcasting, Inc.BAKERLA
WDGL-FMClassic RockGuaranty Broadcasting, Inc.BATON ROUGELA
WGUO-FMClassic CountrySoutheastern Broadcasting, Inc.RESERVELA
WNXX-FMSportsGuaranty Broadcasting, Inc.JACKSONLA
WPFC-AMInspirational GospelVictory & Power Ministries, Inc.BATON ROUGELA
WQUE-FMUrban ContemporaryiHeartMedia, Inc.NEW ORLEANSLA
WRNO-FMTalkiHeartMedia, Inc.NEW ORLEANSLA
WTGE-FMCountryGuaranty Broadcasting, Inc.BATON ROUGELA
WUBR-AMRegional MexicanPOWER 102.1 FM LLCBATON ROUGELA
WZRH-FMModern/Alternative RockCumulus Media, Inc.LAPLACELA