PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Saginaw-Bay City-Midland, MI   Rank: 149
12+ Population: 326,800
Ethnic Composition:  Black - 10.4%   Hispanic - 6%
Market Swept: 2x/year
WIOG-FMCHRCumulus Media, Inc.
WHNN-FMAdult ContemporaryCumulus Media, Inc.
WKQZ-FMRockCumulus Media, Inc.
WILZ-FMClassic RockCumulus Media, Inc.
WCEN-FMCountryAlpha Media0.
WTLZ-FMUrban ContemporaryAlpha Media0.
WSGW-FMTalkAlpha Media0.
WSGW-AMNews/TalkAlpha Media0.
WGER-FMHot ACAlpha Media0.
WUPS-FMClassic HitsBlack Diamond Broadcast Group, LLC0.
WUCX-FMNews/TalkCentral Michigan University0.
WDZZ-FMUrban ACCumulus Media, Inc.
WCMU-FMNews/TalkCentral Michigan University0.
WWBN-FMRockTownsquare Media0.
WCRZ-FMAdult ContemporaryTownsquare Media0.
WKAR-FMClassicalMichigan State University0.

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.

Recent Changes
No Format Changes. No Call Changes.


Other Stations Located in Market*
*This list only includes commercial stations.
WGDN-FMCountryApple Broadcasting Co., Inc.GLADWINMI
WJR-AMNews/TalkCumulus Media, Inc.DETROITMI
WKCQ-FMCountryMacDonald Broadcasting Co.SAGINAWMI
WLEW-FMClassic HitsThumb Broadcasting, Inc.BAD AXEMI
WLUN-FMSportsMichigan Radio Communications, LLCPINCONNINGMI
WMAX-AMReligious TeachingAM Media Services, LLCBAY CITYMI
WMJO-FMAdult HitsMacDonald Broadcasting Co.ESSEXVILLEMI
WMPX-AMCountrySteel Broadcasting, Inc.MIDLANDMI
WMRX-FMClassic HitsSteel Broadcasting, Inc.BEAVERTONMI
WOWE-FMR&B OldiesPraestantia Broadcasting, Inc.VASSARMI
WRSR-FMClassic RockKrol Communications, Inc.OWOSSOMI
WSAG-FMSoft ACMacDonald Broadcasting Co.LINWOODMI
WSAM-AMSoft ACMacDonald Broadcasting Co.SAGINAWMI