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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Saginaw-Bay City-Midland, MI   Rank: 149
12+ Population: 326,800
Ethnic Composition:  Black - 10.4%   Hispanic - 6%
Market Swept: 2x/year
StationFormatOwner/LMASP16FA16SP17FA17SP18
WIOG-FMCHRCumulus Media, Inc.7.78.77.68.08.5
WILZ-FMClassic RockCumulus Media, Inc.4.35.25.66.27.2
WHNN-FMAdult ContemporaryCumulus Media, Inc.8.75.55.16.76.7
WKQZ-FMRockCumulus Media, Inc.5.15.76.45.75.6
WTLZ-FMUrban ContemporaryAlpha Media0.05.04.94.95.1
WCEN-FMCountryAlpha Media0.05.05.66.04.9
WSGW-FMTalkAlpha Media0.03.74.94.73.8
WSGW-AMNews/TalkAlpha Media0.05.04.94.13.6
WGER-FMHot ACAlpha Media0.02.72.22.62.3
WWBN-FMRockTownsquare Media0.00.51.00.80.5
WDZZ-FMUrban ACCumulus Media, Inc.0.00.00.50.50.5
WCRZ-FMAdult ContemporaryTownsquare Media0.00.70.00.50.3

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2018 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WGDN-FMCountryApple Broadcasting Co., Inc.GLADWINMI
WJMK-AMSoft ACNORTHERN STATES BROADCASTING CORPORATIONBRIDGEPORTMI
WJR-AMNews/TalkCumulus Media, Inc.DETROITMI
WKCQ-FMCountryMacDonald Broadcasting Co.SAGINAWMI
WLEW-FMClassic HitsThumb Broadcasting, Inc.BAD AXEMI
WLUN-FMSportsMichigan Radio Communications, LLCPINCONNINGMI
WMAX-AMReligious TeachingAM Media Services, LLCBAY CITYMI
WMJO-FMAdult HitsMacDonald Broadcasting Co.ESSEXVILLEMI
WMPX-AMClassic HitsSteel Broadcasting, Inc.MIDLANDMI
WMRX-FMClassic HitsSteel Broadcasting, Inc.BEAVERTONMI
WOWE-FMR&B OldiesPraestantia Broadcasting, Inc.VASSARMI
WRCL-FMRhythmic-CHRTownsquare MediaFRANKENMUTHMI
WRCL-FMRhythmic-CHRTownsquare MediaFRANKENMUTHMI
WRSR-FMClassic RockKrol Communications, Inc.OWOSSOMI
WSAG-FMSoft ACMacDonald Broadcasting Co.LINWOODMI
WSAM-AMSoft ACMacDonald Broadcasting Co.SAGINAWMI
WUPS-FMClassic HitsBlack Diamond Broadcast Group, LLCHARRISONMI