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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Milwaukee-Racine   Rank: 42
6+ Population: 1,508,500
Ethnic Composition:  Black - 15.63%   Hispanic - 10%
Market Swept: 13x/year
StationFormatOwner/LMAOct19Nov19Dec19Cume
WRIT-FMClassic HitsiHeartMedia, Inc.8.37.87.8446,400
WMYX-FMHot ACEntercom6.26.97.6418,800
WKLH-FMClassic RockSaga Communications, Inc.7.67.37.0394,600
WLDB-FMAdult ContemporaryMilwaukee Radio Alliance, LLC5.25.76.8403,200
WMIL-FMCountryiHeartMedia, Inc.7.27.06.5341,700
WTMJ-AMNews/TalkGood Karma Brands8.46.65.7282,300
WHQG-FMRockSaga Communications, Inc.5.05.55.4232,800
WKKV-FMUrban ContemporaryiHeartMedia, Inc.5.25.15.3268,300
WISN-AMTalkiHeartMedia, Inc.5.05.14.8148,800
WUWM-FMNews/TalkUniversity of Wisconsin3.54.44.8124,900
WXSS-FMCHREntercom4.14.04.4376,500
WJMR-FMUrban ACSaga Communications, Inc.4.04.03.7198,400
WLUM-FMAlternative RockMilwaukee Radio Alliance, LLC3.73.53.7273,300
WZTI-AMOldiesMilwaukee Radio Alliance, LLC1.21.21.981,400
WMBZ-FMCountryMagnum Radio, Inc.1.51.71.4105,300
WRNW-FMSportsiHeartMedia, Inc.1.61.31.495,100
WNRG-FMRhythmic-CHRSaga Communications, Inc.1.51.31.4164,300
WHAD-FMNews/TalkWisconsin Public Radio1.41.61.359,200
WVTY-FMCountryMagnum Radio, Inc.1.11.10.974,100
WKTI-FMSportsGood Karma Brands0.70.80.963,600
WYMS-FMAdult AlternativeMilwaukee Board of School Directors0.50.60.972,700
WSSP-AMSportsEntercom0.70.80.758,200
WIIL-FMRockAlpha Media0.50.60.624,000
WOKY-AMSportsiHeartMedia, Inc.0.70.60.557,000
WRJN-AMNews/TalkMagnum Radio, Inc.0.20.40.322,100
WLIP-AMTalkAlpha Media0.20.30.31,900
WTMJ-AM StreamNews/TalkGood Karma Brands0.20.20.310,100
WIBD-AMClassic HitsMagnum Radio, Inc.0.20.20.29,600
WMSE-FMVarietyMilwaukee School of Engineering0.20.20.221,600
WHAD-FM StreamNews/TalkWisconsin Public Radio0.20.20.13,100
WAUK-AMSportsGood Karma Brands0.10.20.116,600
WXLC-FMHot ACAlpha Media0.10.10.12,500
WYMS-HD2VarietyMilwaukee Board of School Directors0.00.10.17,500
WMIL-HD2Classic CountryiHeartMedia, Inc.0.00.00.16,300

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBBM-AMNewsEntercomCHICAGOIL
WBMX-FMClassic Hip HopEntercomCHICAGOIL
WDDW-FMRegional MexicanBustos Media CorporationSTURTEVANTWI
WDRV-FMClassic RockHubbard Broadcasting, Inc.CHICAGOIL
WGCI-FMUrban ContemporaryiHeartMedia, Inc.CHICAGOIL
WGLB-AMUrban GospelJoel J. KinlowELM GROVEWI
WGN-AMTalkNexstar Media Group, Inc.CHICAGOIL
WJJO-FMRockMid-West Family BroadcastingWATERTOWNWI
WJTI-AMRegional MexicanEl Sol Broadcasting, LLCWEST ALLISWI
WJYI-AMReligious TeachingSaga Communications, Inc.MILWAUKEEWI
WLIT-FMHot ACiHeartMedia, Inc.CHICAGOIL
WLKG-FMHot ACCTJ Communications, Ltd.LAKE GENEVAWI
WMDC-FMClassic HitsRadio Plus, Inc.MAYVILLEWI
WMVP-AMSportsDisneyCHICAGOIL
WNOV-AMUrban ACCourier Communications, Inc.MILWAUKEEWI
WOLX-FMClassic HitsEntercomBARABOOWI
WPTT-AMOldiesTomsun Media, LLCHARTFORDWI
WRRD-AMTalkNew WRRD, LLC.WAUKESHAWI
WSJP-AMReligious TeachingImmaculate Heart Media, Inc SUSSEXWI
WSJP-FMReligious TeachingImmaculate Heart Media, Inc PORT WASHINGTONWI
WTKM-FMCountryTomsun Media, LLCHARTFORDWI