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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Milwaukee-Racine   Rank: 42
6+ Population: 1,508,500
Ethnic Composition:  Black - 15.63%   Hispanic - 10%
Market Swept: 13x/year
StationFormatOwner/LMAHol19Jan20Feb20Cume
WRIT-FMClassic HitsiHeartMedia, Inc.11.87.98.9459,800
WMYX-FMHot ACEntercom6.17.97.0442,700
WLDB-FMAdult ContemporaryMilwaukee Radio Alliance, LLC11.47.37.0366,500
WMIL-FMCountryiHeartMedia, Inc.5.16.26.5339,400
WISN-AMTalkiHeartMedia, Inc.4.04.25.2160,800
WTMJ-AMNews/TalkGood Karma Brands5.95.35.1225,300
WKKV-FMUrban ContemporaryiHeartMedia, Inc.5.04.74.9267,200
WUWM-FMNews/TalkUniversity of Wisconsin4.04.24.4130,600
WXSS-FMCHREntercom3.84.13.9353,100
WLUM-FMModern/Alternative RockMilwaukee Radio Alliance, LLC3.63.73.8257,500
WZTI-AMOldiesMilwaukee Radio Alliance, LLC1.82.11.797,600
WHAD-FMNews/TalkWisconsin Public Radio1.11.61.363,100
WMBZ-FMCountryMagnum Radio, Inc.1.31.31.399,400
WRNW-FMSportsiHeartMedia, Inc.0.91.00.966,700
WRJN-AMNews/TalkMagnum Radio, Inc.0.30.40.930,400
WKTI-FMSportsGood Karma Brands0.81.00.854,400
WSSP-AMSportsEntercom0.90.90.867,900
WVTY-FMCountryMagnum Radio, Inc.0.70.90.881,400
WYMS-FMAdult AlternativeMilwaukee Board of School Directors0.60.80.869,800
WIIL-FMRockAlpha Media0.40.50.531,800
WOKY-AMSportsiHeartMedia, Inc.0.40.40.431,300
WLIP-AMTalkAlpha Media0.30.30.42,600
WMSE-FMVarietyMilwaukee School of Engineering0.30.30.428,200
WTMJ-AM StreamNews/TalkGood Karma Brands0.30.20.26,800
WIBD-AMClassic HitsMagnum Radio, Inc.0.20.20.214,400
WHAD-FM StreamNews/TalkWisconsin Public Radio0.10.20.25,500
WAUK-AMSportsGood Karma Brands0.10.10.111,800
WMIL-HD2Classic CountryiHeartMedia, Inc.0.10.00.15,800
WMSE-FM StreamVarietyMilwaukee School of Engineering0.00.10.04,600
WYMS-HD2VarietyMilwaukee Board of School Directors0.00.10.06,400

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBBM-AMNewsEntercomCHICAGOIL
WBMX-FMClassic Hip HopEntercomCHICAGOIL
WDDW-FMRegional MexicanBustos Media CorporationSTURTEVANTWI
WDRV-FMClassic RockHubbard Broadcasting, Inc.CHICAGOIL
WGCI-FMUrban ContemporaryiHeartMedia, Inc.CHICAGOIL
WGLB-AMUrban GospelJoel J. KinlowELM GROVEWI
WGN-AMTalkNexstar Media Group, Inc.CHICAGOIL
WHQG-FMRockSaga Communications, Inc.MILWAUKEEWI
WJJO-FMRockMid-West Family BroadcastingWATERTOWNWI
WJMR-FMUrban ACSaga Communications, Inc.MENOMONEE FALLSWI
WJTI-AMRegional MexicanEl Sol Broadcasting, LLCWEST ALLISWI
WJYI-AMReligious TeachingSaga Communications, Inc.MILWAUKEEWI
WKLH-FMClassic RockSaga Communications, Inc.MILWAUKEEWI
WLIT-FMHot ACiHeartMedia, Inc.CHICAGOIL
WLKG-FMHot ACCTJ Communications, Ltd.LAKE GENEVAWI
WMDC-FMClassic HitsRadio Plus, Inc.MAYVILLEWI
WMVP-AMSportsDisneyCHICAGOIL
WNOV-AMUrban ACCourier Communications, Inc.MILWAUKEEWI
WNRG-FMRhythmic-CHRSaga Communications, Inc.BROOKFIELDWI
WOLX-FMClassic HitsEntercomBARABOOWI
WPTT-AMOldiesTomsun Media, LLCHARTFORDWI
WRRD-AMTalkNew WRRD, LLC.WAUKESHAWI
WSJP-AMReligious TeachingImmaculate Heart Media, Inc SUSSEXWI
WSJP-FMReligious TeachingImmaculate Heart Media, Inc PORT WASHINGTONWI
WTKM-FMCountryTomsun Media, LLCHARTFORDWI