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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Myrtle Beach, SC   Rank: 132
12+ Population: 373,100
Ethnic Composition:  Black - 15.2%   Hispanic - 5%
Market Swept: 2x/year
StationFormatOwner/LMASP17FA17SP18FA18SP19
WRNN-FMTalkDick Broadcasting Co.7.26.66.77.78.0
WGTR-FMCountryiHeartMedia, Inc.6.96.86.26.46.8
WDAI-FMUrban ContemporaryCumulus Media, Inc.6.96.06.46.46.3
WWXM-FMCHRiHeartMedia, Inc.6.76.06.46.45.8
WYAV-FMClassic RockDick Broadcasting Co.6.76.66.25.95.0
WYNA-FMAdult HitsiHeartMedia, Inc.2.84.23.64.14.3
WSYN-FMClassic HitsCumulus Media, Inc.3.64.24.13.43.3
WMYB-FMCHRDick Broadcasting Co.2.62.42.12.32.5
WKZQ-FMAlternative RockDick Broadcasting Co.3.32.42.61.82.5
WEGX-FMCountryiHeartMedia, Inc.0.01.61.51.82.3
WRXZ-FMRockiHeartMedia, Inc.1.82.63.62.82.0
WLFF-FMCountryCumulus Media, Inc.2.32.11.51.31.8
WWHK-AMClassic CountryDick Broadcasting Co.0.50.80.81.01.5
WSEA-FMSportsCumulus Media, Inc.1.30.50.81.00.8

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
  • WWHK-AM flipped from Classic Hip Hop in May
  • WWHK-AM changed from WRNNAM in April

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WEZL-FMCountryiHeartMedia, Inc.CHARLESTONSC
WEZV-FMSoft ACByrne Acquisition Group, LLCNORTH MYRTLE BEACHSC
WGNI-FMAdult ContemporaryCumulus Media, Inc.WILMINGTONNC
WGTN-AMCountryR.J. StalveyGEORGETOWNSC
WJXY-AMUrban GospelColonial Radio Group, Inc.ATLANTIC BEACHSC
WKML-FMCountryBeasley Media GroupLUMBERTONNC
WLMC-AMOldiesR.J. StalveyGEORGETOWNSC
WLSC-AMClassic CountryBanana Jack Productions, LLCLORISSC
WMIR-FMCountryColonial Radio Group, Inc.CONWAYSC
WMNX-FMUrban ContemporaryCumulus Media, Inc.WILMINGTONNC
WNMB-AMClassic RockColonial Radio Group, Inc.NORTH MYRTLE BEACHSC
WPJS-AMUrban GospelWPJS Broadcasting, Inc.CONWAYSC
WRWM-AMSportsCumulus Media, Inc.CONWAYSC
WSTS-FMSouthern GospelTruth BroadcastingFAIRMONTNC
WTKN-FMTalkByrne Acquisition Group, LLCMURRELLS INLETSC
WVCO-FMOldiesCarolina Beach Music, LLCLORISSC
WXST-FMUrban ACSaga Communications, Inc.HOLLYWOODSC
WYAY-FMAlternative RockColonial Radio Group, Inc.GEORGETOWNSC
WZFX-FMUrban ContemporaryBeasley Media GroupWHITEVILLENC