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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Columbia, MO   Rank: 230
12+ Population: 154,500
Ethnic Composition:  Black - 9.9%   Hispanic - 3%
Market Swept: 2x/year
StationFormatOwner/LMASP16FA16SP17FA17SP18
KCLR-FMCountryZimmer Radio of Mid-Missouri, Inc.7.78.89.29.08.6
KTXY-FMCHRZimmer Radio of Mid-Missouri, Inc.7.78.27.87.17.2
KCMQ-FMClassic RockZimmer Radio of Mid-Missouri, Inc.5.64.85.26.47.2
KPLA-FMAdult ContemporaryCumulus Media, Inc.8.57.57.87.16.6
KOQL-FMRhythmic-CHRCumulus Media, Inc.9.27.55.95.16.6
KSSZ-FMTalkZimmer Radio of Mid-Missouri, Inc.4.94.84.65.15.9
KBXR-FMAdult AlternativeCumulus Media, Inc.3.54.15.24.54.6
KFRU-AMTalkCumulus Media, Inc.4.24.84.63.83.9
KWWR-FMCountryKXEO, Inc.3.54.83.93.23.3
KTGR-AMSportsZimmer Radio of Mid-Missouri, Inc.1.42.01.31.31.3
KATI-FMCountryZimmer Radio of Mid-Missouri, Inc.1.41.41.30.61.3
KBBM-FMCountryCumulus Media, Inc.0.70.70.70.60.7
KTGR-FMSportsZimmer Radio of Mid-Missouri, Inc.0.70.70.70.60.7
KWOS-AMNews/TalkZimmer Radio of Mid-Missouri, Inc.0.00.70.70.60.0

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2018 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
KDVC-FMAdult ContemporaryIris Media, LLCCOLUMBIAMO
KJMO-FMClassic HitsCumulus Media, Inc.LINNMO
KPOW-FMClassic HitsBenne Broadcasting Co., LLCLA MONTEMO
KRES-FMCountryAlpha MediaMOBERLYMO
KWJK-FMAdult HitsBillings Broadcasting, LLCBOONVILLEMO
KZZT-FMClassic RockBest Broadcasting, Inc.MOBERLYMO