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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Santa Barbara, CA   Rank: 210
12+ Population: 183,400
Ethnic Composition:  Black - 1.8%   Hispanic - 30%
Market Swept: 2x/year
StationFormatOwner/LMAFA16SP17FA17SP18FA18
KTYD-FMClassic RockPoint Broadcasting Co.0.08.59.59.49.2
KSBL-FMAdult ContemporaryPoint Broadcasting Co.0.08.510.19.47.8
KCLU-FMNews/TalkCalifornia Lutheran University0.00.00.00.07.8
KIST-FMRegional MexicanPoint Broadcasting Co.0.06.75.48.27.2
KUSC-FMClassicalUniversity of Southern California0.00.00.00.05.2
KJEE-FMAlternative RockJames Evans0.04.85.44.74.6
KVYB-FMRhythmic-CHRCumulus Media, Inc.0.04.23.63.54.6
KTMS-AMTalkPoint Broadcasting Co.0.04.23.02.93.9
KCRW-FM / KCRI-FM / KCRU-FM / KCRY-FMNews/TalkSanta Monica College0.00.00.00.03.9
KSPE-FMSpanish OldiesPoint Broadcasting Co.0.01.82.42.92.6
KCLU-AMNews/TalkCalifornia Lutheran University0.00.00.00.02.6
KHAY-FMCountryCumulus Media, Inc.0.01.21.21.21.3
KLOS-FMClassic RockCumulus Media, Inc.0.01.21.21.21.3
KOSJ-AMSpanish Adult HitsPoint Broadcasting Co.0.02.40.61.21.3
KVEN-AMSportsCumulus Media, Inc.0.00.60.60.01.3
KCBX-FMNews/TalkKCBX, Inc.0.00.00.00.01.3
KDRW-FMNews/TalkSanta Monica College0.00.00.00.01.3
KPCC-FMNews/TalkPasadena Area Community College0.00.00.00.01.3
KBBY-FMAdult ContemporaryCumulus Media, Inc.0.00.61.21.20.7
KFI-AMTalkiHeartMedia, Inc.0.01.20.60.60.7
KRUZ-FMClassic Hip HopCumulus Media, Inc.0.00.00.60.60.7

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
KCAQ-FMUrban ContemporaryPoint Broadcasting Co.CAMARILLOCA
KDAR-FMReligious TeachingSalem Media GroupOXNARDCA
KFYV-FMCHRPoint Broadcasting Co.OJAICA
KNX-AMNewsEntercomLOS ANGELESCA
KOCP-FMR&B OldiesPoint Broadcasting Co.OXNARDCA
KRAZ-FMCountryKnight Broadcasting, Inc.SANTA YNEZCA
KRTH-FMClassic HitsEntercomLOS ANGELESCA
KSPN-AMSportsDisneyLOS ANGELESCA
KSSE-FMSpanish Adult HitsEntravision Communications Corp.ARCADIACA
KZER-AMRegional MexicanLazer Broadcasting Corp.SANTA BARBARACA
KZSB-AMTalkSanta Barbara Broadcasting, Inc.SANTA BARBARACA