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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Yakima, WA   Rank: 198
12+ Population: 205,400
Ethnic Composition:  Black - 1.31%   Hispanic - 47%
Market Swept: 2x/year
StationFormatOwner/LMASP18FA18SP19FA19SP20
KFFM-FMRhythmic-CHRTownsquare Media7.68.18.69.19.3
KATS-FMRockTownsquare Media5.95.45.28.18.3
KIT-AMNews/TalkTownsquare Media5.97.26.76.16.4
KZTA-FMRegional MexicanBustos Media Corporation3.44.54.84.63.4
KDBL-FMCountryTownsquare Media3.43.64.33.63.4
KMNA-FMRegional MexicanBustos Media Corporation3.83.63.33.03.4
KMGW-FMClassic HitsTownsquare Media1.31.31.42.01.5
KNWY-FMClassicalWashington State University0.01.81.91.51.0
KZXR-FMRegional MexicanBustos Media Corporation1.71.31.91.51.0
KYXE-FMRegional MexicanBustos Media Corporation1.70.90.01.01.0
KYVT-FMNews/TalkYakima School District #70.00.00.50.51.0
KUTI-AMSportsTownsquare Media0.40.40.50.50.5

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
KARY-FMClassic HitsStephens Media GroupGRANDVIEWWA
KBBO-AMSportsStephens Media GroupYAKIMAWA
KDYK-AMSpanish Contemporary ChristianCentro Familiar CristianoUNION GAPWA
KDYM-AMSpanish Contemporary ChristianCentro Familiar CristianoSUNNYSIDEWA
KHHK-FMRhythmic-CHRStephens Media GroupYAKIMAWA
KONA-AMTalkCherry Creek Radio, LLCKENNEWICK-RICHLAND-PWA
KONA-FMAdult ContemporaryCherry Creek Radio, LLCKENNEWICKWA
KRSE-FMClassic RockStephens Media GroupYAKIMAWA
KTCR-AMOldiesStephens Media GroupSELAHWA
KUJ-FMCHRStephens Media GroupBURBANKWA
KXDD-FMCountryStephens Media GroupYAKIMAWA
KYAK-AMReligious TeachingRead Broadcasting NetworkYAKIMAWA
KYNR-AMVarietyConfederated Tribes & Bands of the Yakama NationTOPPENISHWA