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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Milwaukee-Racine   Rank: 41
12+ Population: 1,498,300
Ethnic Composition:  Black - 15.48%   Hispanic - 10%
Market Swept: 13x/year
StationFormatOwner/LMANov18Dec18Hol18Cume
WRIT-FMClassic HitsiHeartMedia, Inc.8.77.711.5572,500
WLDB-FMAdult ContemporaryMilwaukee Radio Alliance, LLC5.17.710.3518,100
WKLH-FMClassic RockSaga Communications, Inc.7.27.87.7380,300
WMIL-FMCountryiHeartMedia, Inc.7.57.36.2313,900
WTMJ-AMNews/TalkGood Karma Broadcasting, LLC9.46.86.2350,800
WMYX-FMHot ACEntercom4.85.96.1412,800
WKKV-FMUrban ContemporaryiHeartMedia, Inc.4.54.75.9253,300
WISN-AMTalkiHeartMedia, Inc.6.96.34.6150,400
WXSS-FMCHREntercom4.64.24.6399,000
WHQG-FMRockSaga Communications, Inc.5.34.73.8247,300
WUWM-FMNews/TalkUniversity of Wisconsin3.64.23.6110,700
WJMR-FMUrban ACSaga Communications, Inc.4.23.73.5201,200
WLUM-FMAlternative RockMilwaukee Radio Alliance, LLC2.83.53.1255,500
WNRG-FMRhythmic-CHRSaga Communications, Inc.1.72.12.1219,000
WSSP-AMSportsEntercom1.51.41.172,800
WYMS-FMAdult AlternativeMilwaukee Board of School Directors1.00.90.978,700
WKTI-FMSportsGood Karma Broadcasting, LLC2.30.80.774,000
WZTI-AMOldiesMilwaukee Radio Alliance, LLC0.50.50.769,400
WHAD-FMNews/TalkWisconsin Public Radio0.80.80.663,900
WIIL-FMRockAlpha Media0.40.60.427,700
WRNW-FMSportsiHeartMedia, Inc.2.72.80.360,400
WOKY-AMSportsiHeartMedia, Inc.0.50.20.331,500
WMSE-FMVarietyMilwaukee School of Engineering0.30.20.316,700
WYMS-HD2VarietyMilwaukee Board of School Directors0.30.20.211,100
WJYI-AMContemporary ChristianSaga Communications, Inc.0.10.20.222,000
WHAD-FM StreamNews/TalkWisconsin Public Radio0.00.10.14,900
WMIL-HD2Classic CountryiHeartMedia, Inc.0.00.10.14,700
WMYX-FM StreamHot ACEntercom0.10.00.19,500
WERN-FMClassicalWisconsin Public Radio0.10.10.03,400
WAUK-AMSportsGood Karma Broadcasting, LLC0.50.00.0 
WSSP-AM StreamSportsEntercom0.10.00.03,500

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
  • WRNW-FM flipped from CHR in November
No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WBBM-AMNewsEntercomCHICAGOIL
WBMX-FMClassic Hip HopEntercomCHICAGOIL
WDDW-FMRegional MexicanBustos Media CorporationSTURTEVANTWI
WDRV-FMClassic RockHubbard Broadcasting, Inc.CHICAGOIL
WGCI-FMUrban ContemporaryiHeartMedia, Inc.CHICAGOIL
WGLB-AMUrban GospelJoel J. KinlowELM GROVEWI
WGN-AMTalkTribune Media CompanyCHICAGOIL
WIBD-AMClassic HitsMagnum Radio, Inc.WEST BENDWI
WJJO-FMRockMid-West Family BroadcastingWATERTOWNWI
WJTI-AMRegional MexicanEl Sol Broadcasting, LLCWEST ALLISWI
WLIT-FMHot ACiHeartMedia, Inc.CHICAGOIL
WLKG-FMHot ACCTJ Communications, Ltd.LAKE GENEVAWI
WMBZ-FMCountryMagnum Radio, Inc.WEST BENDWI
WMDC-FMClassic HitsRadio Plus, Inc.MAYVILLEWI
WMVP-AMSportsDisneyCHICAGOIL
WNOV-AMUrban ACCourier Communications, Inc.MILWAUKEEWI
WOLX-FMClassic HitsEntercomBARABOOWI
WPTT-AMOldiesTomsun Media, LLCHARTFORDWI
WRJN-AMNews/TalkMagnum Radio, Inc.RACINEWI
WRRD-AMNews/TalkNew WRRD, LLC.WAUKESHAWI
WSJP-AMReligious TeachingImmaculate Heart Media, Inc SUSSEXWI
WSJP-FMReligious TeachingImmaculate Heart Media, Inc PORT WASHINGTONWI
WTKM-FMCountryTomsun Media, LLCHARTFORDWI
WVTY-FMCountryMagnum Radio, Inc.RACINEWI